SPSS Tutorial #6: Conducting a One-Way ANOVA

Struggling to understand how to use SPSS for your analysis? No worries my friend, my students have the exact same problem every semester. So I decided...

SPSS Tutorial #4: Dependent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

SPSS Tutorial #7: Cronbach Alpha (Reliability test)

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...

SPSS Tutorial #5: Independent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...