Telepresence: The Extraordinary Power of Virtual Reality

During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

Taylor Swift x Apple: Understanding Life and Music as a Service

In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...