Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Self-Concept: The Beauty of How Complex Human Behavior Is
My friend, I find it beautiful how complex human behaviour can be.
For example, we do not behave consistently as one same person, permanently with...
Human Personality: Understanding the “Big 5” Model
Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...
Musicovid: An International Research Network
The Covid-19 crisis has certainly impacted us all in many unexpected ways. Humans need social contact and close relationship with others.
After months of uncertainty,...
Dopamine: More Than Pleasure, The Secret is the Anticipation of a...
Humans are true pleasure seekers.
We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...