Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

Self-Concept: The Beauty of How Complex Human Behavior Is

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...

Telepresence: The Extraordinary Power of Virtual Reality

During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....