Operant Conditioning, Marketing and Consumer Behavior: (Part 2)

Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning. This time I would like to guide you on...

Self-Concept: The Beauty of How Complex Human Behavior Is

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with...

Telepresence: The Extraordinary Power of Virtual Reality

During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....