Dopamine: More Than Pleasure, The Secret is the Anticipation of a...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...

Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...

Should AI Music Be Cheaper? German Listeners Think So

Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of...

The Power of Music in Advertisement

If you think of all the commercials you have watched in your lifetime, are there any that have stuck to your mind, that you...