Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests
Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy.
The news came as an...
Who Buys Vinyl? A Consumer Analysis Based on Gender
At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers.
Vinyl have interestingly reemerged,...
Yondr: Locking Smartphones and Connecting Consumers with Experiences
Let's face it: Internet addiction is completely out of control.
Recent studies have revealed the obvious and made a clear link between smartphone usage and...
Operant Conditioning, Marketing and Consumer Behavior: (Part 1)
My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control?
Here...
Covid-19 Crisis: What Does it Mean for the Entertainment Industry?
The Covid-19 crisis represents an extraordinary challenge to humanity.
The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...