Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...

FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption

Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running! This is the third year of the Live...

Insight Report: An Analysis of Brand Activation in Music Festivals

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or...

The Live FM: Fan Monitor (2022 Edition) is out. Download it...

As we enter 2023, I am excited to announce the launch of the 2022 edition of the Live FM: Fan Monitor report. Funded by IU...

24 YouTube Channels All Marketing Students Should Follow

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I've developed a list of 24 YouTube...