Insight Report: An Analysis of Brand Activation in Music Festivals
Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply maintain (or...
Should AI Music Be Cheaper? German Listeners Think So
Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of...
The Main Academic Conferences for Marketing Scholars
Have you ever attended a marketing conference?
In case you have not, you should. They can be an incredible experience.
Conferences represent the main opportunity for...
Music and Dopamine: The Reason of Your Goosebumps
One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...
Melodic Ideas: A Video Series about Music, Technology and Life
I have always enjoyed asking people philosophical questions. I do not remember ever having been asked "what made me happy", or "what my main...