Dopamine: More Than Pleasure, The Secret is the Anticipation of a...
Humans are true pleasure seekers.
We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...
The Main Academic Conferences for Marketing Scholars
Have you ever attended a marketing conference?
In case you have not, you should. They can be an incredible experience.
Conferences represent the main opportunity for...
List of Marketing Research Books for Students and Professionals
My friend, are you developing a marketing research and need to find some helpful sources?
Well, this is your lucky day because you have found...
Human Personality: Understanding the “Big 5” Model
Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...
Operant Conditioning, Marketing and Consumer Behavior: (Part 2)
Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning.
This time I would like to guide you on...