Insight Report: An Analysis of Brand Activation in Music Festivals
Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply maintain (or...
Should AI Music Be Cheaper? German Listeners Think So
Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Covid-19 Crisis: What Does it Mean for the Entertainment Industry?
The Covid-19 crisis represents an extraordinary challenge to humanity.
The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...
The Live AM: Artist Monitor 2024 Report is out! (Download for...
We are thrilled to announce the release of the Live AM: Artist Monitor 2024 report. This year's study provides an in-depth analysis of the...