I have just finished studying International Marketing Management at IUBH University of Applied Sciences, in Bad Honnef. Next to university I also worked at a tour operator. My tasks there consisted of translating, writing itinerary, and helping with social media. This compliments my role at LiveInnovation.org, where I have contributed by writing articles about the research we conduct together and especially provided content for our Facebook site (make sure to head over and follow us there as well!).

Music is a major part of my life. I play several instruments and love to sing and go to concerts.

In my opinion they are the most amazing experiences you can have. Thus, my research interest is especially focused on concerts, but also on other topics like music videos and new music genres. Personally, I am influenced by many kinds of artists as I listen to different genres like pop, EDM, rap, country and pop rock.

Last year I was able to do an internship at a label for YouTubers (Studio71) and gain an interesting insight into the world of social media influencers. I have even deepened my knowledge of this industry this year, by writing my thesis in cooperation with the same company. Currently, I am back in Berlin and interning at Universal Music, following my dream of actually working behind the scenes of the music industry.