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LiveInnovation.org LiveInnovation.org

LiveInnovation.org LiveInnovation.org
  • Home
  • About
    • About LiveInnovation.org
    • Prof. Dr. Francisco Tigre Moura
    • Contributor: Prof. Dr. Clare Hindley
    • Contact
  • Research
    • Publications
    • Live AM: Artist Monitor
    • Live FM: Fan Monitor
    • Media/Events
  • Education
    • Consumer Behavior
    • Marketing Research
    • Statistics Support
    • Thesis Writing
  • Resources
  • Music

Likert Scales: How to Use it to Measure Perceptions and Behaviors

Prof. Dr. Francisco Tigre Moura - April 5, 2020

Measuring Consumer Perception? Use the Marketing Scales Handbook!

Prof. Dr. Francisco Tigre Moura - December 19, 2017

Learn How To Develop A Perfect Questionnaire for a Marketing Survey

Prof. Dr. Francisco Tigre Moura - October 1, 2019

How to Prepare For a Great In-Depth INTERVIEW!

Prof. Dr. Francisco Tigre Moura - May 31, 2017

The In-Depth (Qualitative) Interview – It’s More Than Just Having a Chat

Prof. Dr. Clare Hindley - January 9, 2019
MARKETING RESEARCH SERIES
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Descriptive Research Design I Marketing Research #1
10:41
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How to Create a Survey Questionnaire I Marketing Research #2
12:53
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Cross-Sectional x Longitudinal Studies I Marketing Research #3
06:58
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Types of Variables I Marketing Research # 4
08:28
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Exploratory Research Design / Marketing Research #5
10:33
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How to Prepare For an In-depth Interview I Marketing Research #6
08:16
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Causal Research Design / Marketing Research #7
06:31
MARKETING RESEARCH SERIES
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Between and Within Group Designs / Marketing Research #8
03:07
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Likert Scales / Marketing Research #9
11:04
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Projective Techniques / Marketing Research #10
07:33
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How use the Marketing Scales Handbook / Marketing Research #11
15:43
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Internal Validity / Marketing Research #12
07:19
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5 Book Recommendations / Marketing Research #13
07:39
Research Support

The Melody of Statistics: SPSS Guide and Statistical Tips

Prof. Dr. Francisco Tigre Moura - January 25, 2017
Marketing and Behaviour

List of Marketing Research Books for Students and Professionals

Prof. Dr. Francisco Tigre Moura - October 15, 2018
Research Support

Trying to Learn Statistics? Simple. Read Andy Field

Prof. Dr. Francisco Tigre Moura - October 23, 2017
Consumer Behavior

List of Best Marketing Scientific Journals

Prof. Dr. Francisco Tigre Moura - February 16, 2018

Best of luck!

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