SAMPLING: Understand How to Define Who To Research
“If we don’t know who you researched, we are not interested in what you found out”.
Think about it…… “we surveyed 400 people to find out where the most beautiful beaches in the world are and 98% agree that Brazil has the most fantastic shoreline”. If we don’t know who you asked, we can’t do anything with the result.
How did you select who could answer the questionnaire,...







