So it seems like you’ve read my previous article on how to develop a fantastic marketing or management thesis idea, right? That is great. But perhaps now you have a clear idea of what to do for your research project but you don’t know exactly how to start your bachelor or masters thesis? No worries! We’ve got your back. Here are some (hopefully) useful tips to do a great job...

This article was updated on 07.10.2021. Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you already have an idea for the research project but you don’t know exactly how to structure it? Well, please don’t tell me you are sitting on your couch squeezing your brain hoping that some interesting and meaningful idea...