Francisco Tigre Moura

I was born in Recife (Brazil) where I graduated from Universidade Federal de Pernambuco (Brazil), being awarded a Bachelor Degree in Tourism in 2005 and a Master Degree in Business Administration, in 2008. In the end of 2012 I concluded a PhD in Marketing at the University of Otago in New Zealand, and my thesis was placed in the business school list of exceptional theses.

I have lectured marketing research courses for over ten years in high education institutions in countries such as Brazil (Universidade Federal de Pernambuco – 2008-2009), England (University of Derby – 2012-2013), before joining IU University of Applied Sciences (Germany) in 2013. My lecturing career also includes guest lectures in other intrnational universities (New Zealand, Hungary, and Germany).

As researcher, my interests involve artificial creativity, consumer behavior in the entertainment sector and technology experiences. Outcomes of my previous research have been published by leading international scientific journals, at international conferences, book chapters and specialized media.

In 2016 I launched a site titled “LiveInnovation.org” (Previously, MusicStats.org), an educational and research oriented website aimed at discussing and sharing research outcomes.