In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of ownership might have changed drastically. People would have considerably less tangible products and, partially due to it, would be much happier. Consumption of “products as services” will be the focus. We are heading...

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): “The Golden Circle”.  The concept was initially conceived by Simon Sinek, a British author and consultant in the fields of leadership and management. What triggered Simon to conceive the concept were intriguing questions as...