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Marketing and Behaviour

Musicovid: An International Research Network

The Covid-19 crisis has certainly impacted us all in many unexpected ways. Humans need social contact and close relationship with others. After months of uncertainty,...

Dopamine: More Than Pleasure, The Secret is the Anticipation of a...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...
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Covid-19 Crisis: What Does it Mean for the Entertainment Industry?

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...

Insight Report: An Analysis of Brand Activation in Music Festivals

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or...

2020: List of Marketing and Tech Innovation Events in Germany

Marketing students often ask me: Which industry events should we visit? What are the most relevant marketing and technology innovation events taking place in...