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Marketing and Behaviour

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....

Brand Personality: Understanding Aaker’s 5 Dimension Model

Brand Personality The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...

Self-Concept: The Beauty of How Complex Human Behavior Is

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with...

Human Personality: Understanding the “Big 5” Model

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...

Musicovid: An International Research Network

The Covid-19 crisis has certainly impacted us all in many unexpected ways. Humans need social contact and close relationship with others. After months of uncertainty,...