Home Marketing and Behaviour

Marketing and Behaviour

Cover photo

Covid-19 Crisis: What Does it Mean for the Entertainment Industry?

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...

Insight Report: An Analysis of Brand Activation in Music Festivals

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or...

2020: List of Marketing and Tech Innovation Events in Germany

Marketing students often ask me: Which industry events should we visit? What are the most relevant marketing and technology innovation events taking place in...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...

Melodic Ideas: A Video Series about Music, Technology and Life

I have always enjoyed asking people philosophical questions. I do not remember ever having been asked "what made me happy", or "what my main...