FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption
Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running!
This is the third year of the Live...
Download the “Live FM: Fan Monitor” (2021 Edition)
Welcome to the 2021 edition of the Live FM: Fan Monitor!
And what a ride it has been. 2021 was a year of hope and...
Operant Conditioning, Marketing and Consumer Behavior: (Part 1)
My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control?
Here...
Consumer Psychology: Understanding the Decision-Making Process.
My friend, do you see the lady at the music store on the photo of this article?
Rumors say she has become obsessed with vinyls....
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...