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Marketing and Behaviour

FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption

Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running! This is the third year of the Live...

Download the “Live FM: Fan Monitor” (2021 Edition)

Welcome to the 2021 edition of the Live FM: Fan Monitor! And what a ride it has been. 2021 was a year of hope and...

Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....

Brand Personality: Understanding Aaker’s 5 Dimension Model

Brand Personality The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...