Virtual Reality is a truly exciting technology. In April 2018 I had the privilege of hosting Mr. Jonas Rothe, CEO and Founder of TimeRide at IUBH University of Applied Sciences (Bad Honnef Campus). TimeRide is an extremely exciting virtual reality start-up that provides a unique time-travel experience through the street of Cologne (Germany) in 1910. It represents an innovative...

I guess you would agree: Virtual Reality (VR) is an extraordinary technology. VR enables an incredible sensation of telepresence, allowing users to make more accurate decisions as consumers and have unique experiences, such as time travel. However, how many people do you actually know that owns a VR device? Every semester I ask my students, assuming that a younger generation would...

We always have had the desire to go back in time and experience moments of the past. Well, virtual reality (VR) now allows us to live this dream. A number of start-ups have invested in this concept in order to provide a new type of experience for consumers. A few examples include the Digital Devotion Group and TIMELOOPER. Both companies have developed content to portray specific...

How virtual is your reality? Virtual Reality (VR) is changing considerably the way we feel experiences. VR applications encompass areas such as cinema, live sports and music concerts. In order to boost your interest and familiarity on the topic, I have selected what I believe to be the most inspiring TED talks on virtual reality. Hope they inspire you! 1. Chris Milk: How virtual...

Overall, how would you rate your online ticket purchasing experiences? Personally, I believe the vast majority of current ticket selling services of concerts, sports, theater, among other, is still ineffective when it comes to reducing consumer risk. Ticket selling online can be much more efficient. And what is the main problem? Problem Description Consumers often purchase...