Artificial Intelligence and Creativity
Here is a list of the latest journal and conference papers, and books chapters published by Francisco Tigre Moura about the intersection of AI and creativity:
- Moura, F. T. (2026). Democratization or devaluation? A critical reflection on the impacts of AI on human creatives and creativity professionals. In Generative Artificial Intelligence and Creativity (pp. 157-165). Academic Press.
- Tigre Moura, F. (2023). Artificial intelligence, creativity, and intentionality: The need for a paradigm shift. The Journal of Creative Behavior, 57(3), 336-338.
- Moura, F. T., & Lac, V. Deepfake Music and Listener Sentiments: A Large-Scale Analysis of YouTube Comments.
- Dzhimova, M., & Tigre Moura, F. (2024, October). Calculated Randomness, Control and Creation: Artistic Agency in the Age of Artificial Intelligence. In Arts (Vol. 13, No. 5, p. 152). MDPI.
- Lac, V., & Moura, F. T. (2024). Sentiment Analysis of AI Generated Music Using Latent Dirichlet Allocation (LDA). AIMC 2024 (09/09-11/09).
- Moura, F. T. (2024). Introducing Artificial Intelligence, Co-Creation and Creativity: The New Frontier for Innovation. In Artificial Intelligence, Co-Creation and Creativity (pp. 1-4). Routledge.
- Moura, F. T. (2024). Embracing Human–AI Co-Creation: Navigating Through Opportunities and Challenges. Artificial Intelligence, Co-Creation and Creativity: The New Frontier for Innovation, 229.
- Abkenar, P., Moura, F. T., & Hindley, C. (2024). AI and Creativity in Marketing: Contrasting the Experience and Perspectives of Practitioners and Academics. In Artificial Intelligence, Co-Creation and Creativity (pp. 100-115). Routledge.
- Moura, F. T. (Ed.). (2024). Artificial Intelligence, Co-Creation and Creativity: The New Frontier for Innovation. Taylor & Francis.
- Moura, F. T. (2024). Rethinking creativity frameworks for artificial intelligence. Artificial Intelligence, Co-Creation and Creativity, 32-44.
- Tigre Moura, F., Castrucci, C., & Hindley, C. (2023). Artificial intelligence creates art? An experimental investigation of value and creativity perceptions. The Journal of Creative Behavior, 57(4), 534-549.
- Tigre Moura, F. (2023). Extending the 8P Creativity Framework to Artificial Intelligence. In ANZMAC 2023 Conference Proceedings. Thyne M. & Biggemann S.(eds.). Dunedin: Australian and New Zealand Marketing Academy Conference (pp. 164-166).
- Tigre Moura, F., & Maw, C. (2021). Artificial intelligence became Beethoven: how do listeners and music professionals perceive artificially composed music?. Journal of Consumer Marketing, 38(2), 137-146.
- Moura, F. T., Maw, C., & Castrucci, C. (2020). Artificial Creativity and Music: Exploring How Different Levels of Automation During Composition Process Impact Listeners’ Value Perception. In European marketing academy (EMAC) conference (pp. 1-7).
These edited collections reflect my editorial work at the intersection of artificial intelligence and creative research:
Through this podcast, I discuss artificial intelligence and creativity with academics, artists, and practitioners:

Research interests include:
- Human perception and behavioral response to AI in creative sectors
- Human-AI collaboration for creative practices
- Creative applications of AI for marketing practices
- The flood of artificial creativity
Can AI be creative?
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Can AI be creative?
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Can AI be creative?
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Can AI be creative?
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.







