Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest on the topic here is a list of books I commonly recommend during my “Consumer Behavior” course at IUBH University of Applied Sciences or that for some reason have given me interesting insights. Before reading, please...

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged, with a substantial amount of consumers shifting back to a tangible form of consumption. For example, recently the musician Liam Gallagher launched his most recent album titled “As You...

In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of ownership might have changed drastically. People would have considerably less tangible products and, partially due to it, would be much happier. Consumption of “products as services” will be the focus. We are heading...