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    Tag: Sustainable consumption

    Crowd in a music concert
    February 6, 2024Live MonitorMarketing and BehaviourBY Prof. Dr. Francisco Tigre Moura

    Live FM Fan Monitor 2023 Edition Sheds Light on Music Fans in Germany

    Introduction: Welcome to the launch of the much-anticipated 2023 edition of the Live FM: Fan Monitor! Since its creation in 2020, this research project, funded by IU University of Applied Sciences through the “IU Kompass”, has been dedicated to investigating the attitudes of music enthusiasts in Germany. Through rigorous analysis and insightful surveys, the Live FM: Fan...
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