At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged, with a substantial amount of consumers shifting back to a tangible form of consumption. For example, recently the musician Liam Gallagher launched his most recent album titled “As You...

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible “new” income stream for musicians and labels, as last year 10 million album units were sold in the USA. From a purely marketing perspective, it represents an exciting change in behavior from consumers demanding a...