I guess you would agree: Virtual Reality (VR) is an extraordinary technology. VR enables an incredible sensation of telepresence, allowing users to make more accurate decisions as consumers and have unique experiences, such as time travel. However, how many people do you actually know that owns a VR device? Every semester I ask my students, assuming that a younger generation would...

“Computers Make Art. Artists Make Money” (Zeroquatro, Fred). The quote above is derived from the song “Computadores Fazem Arte”, (English: Computers make Art) here performed by the Brazilian band Nacao Zumbi. With the advances of artificial intelligence, artificial creativity is exponentially growing in the music industry. Moreover, as long the the music...

Have you ever attended a marketing conference? In case you have not, you should. They can be an incredible experience. Conferences represent the main opportunity for students (of all levels: Bachelors, Masters and PhD), academics, professionals to meet, network and discuss ideas. There are usually three main areas on a conference: 1. Research presentations: Students, academics and...

We always have had the desire to go back in time and experience moments of the past. Well, virtual reality (VR) now allows us to live this dream. A number of start-ups have invested in this concept in order to provide a new type of experience for consumers. A few examples include the Digital Devotion Group and TIMELOOPER. Both companies have developed content to portray specific...

“We live in a world of relentless change. Huge migrations of people to new mega-cities filling soaring skyscrapers and vast slums, ravenous appetites for fuel and food, unpredictable climate change… and all this in a world where the population is still growing. Should we be worried, should we be scared, and how to make sense of it all?“ With these exact words Hans...