It is almost 2018 and we still live in a world with great gender inequality. Examples are everywhere, from conservative industries to liberal ones. The bottom line is: in general, unfortunately society is still predominantly run by men and rewards (e.g. financial and non-financial) much more the male gender in pretty much every context. It is truly an unfair game and, as a men, I...

How much do you love music? For me, it is impossible to describe to you how much I enjoy it. It is an intrinsic part of my life and also of who I am. It is part of my self-image, close related to my worldviews and even political opinions. When I think of music, normally comes my mind artists that I truly admire and respect: Bob Dylan, The Beatles, Nina Simone, Beethoven and many...

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged, with a substantial amount of consumers shifting back to a tangible form of consumption. For example, recently the musician Liam Gallagher launched his most recent album titled “As You...

Recently I came across one of the most interesting start-ups engaged in producing AI music: Aiva Technologies. Founded in February 2016 in Luxembourg by Pierre Barreau, Aiva focuses on developing emotional classical soundtracks. Their main target audience does seem to be individual consumers, but rather advertising and production agencies. Their aim claim is to focus in developing...

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible “new” income stream for musicians and labels, as last year 10 million album units were sold in the USA. From a purely marketing perspective, it represents an exciting change in behavior from consumers demanding a...