However many weeks you have to write your thesis (whether Bachelor’s or Master’s) at the beginning it can seem a lifetime and it’s not so easy to know what to do when. If your research involves collecting primary data (interviews, surveys etc) and secondary data (literature, previous research etc), then even the order here can be problematic. The greatest stress in writing a...

All good research methods books will give you guidelines on creating appropriate questions and using appropriate question types (Bryman & Bell, 2015, Saunders et al, 2015) for in-depth qualitative interviews. However, here are a couple of practical points which often arise in supervision meetings, yet aren’t necessarily in the books. 1. Choose interviewees well. If you’re...

Yippee you’ve done it. Just need to write the conclusion, won’t take 2 minutes, just repeat the preceding X number of pages in short form, try not to sound exactly like the data analysis and results, but hey this is easy…. Actually the conclusion shouldn’t be the most difficult thing to write, but it is mega important as that is the message you’re leaving your reader with. Imagine...

My friend, are you developing a marketing research and need to find some helpful sources? Well, this is your lucky day because you have found the right link. I have developed here a list with suggestions of based on over ten years of developing and teaching marketing research. Please note: This is not a definite list. These are simply publications that I personally find useful and...