“We live in a world of relentless change. Huge migrations of people to new mega-cities filling soaring skyscrapers and vast slums, ravenous appetites for fuel and food, unpredictable climate change… and all this in a world where the population is still growing. Should we be worried, should we be scared, and how to make sense of it all?“ With these exact words Hans...

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you will be evaluated on is the credibility and suitability of your academic sources. What does this mean? It refers to where your theoretical foundation is coming from. If the works you are citing are credible enough for you to draw hypotheses,...

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever and the doctor measures your body temperature, but he is unsure his thermometer is working properly. Would you use the results to define if you should take antibiotics? Probably NOT. Why? Because the results are probably not valid, as...

It is almost 2018 and we still live in a world with great gender inequality. Examples are everywhere, from conservative industries to liberal ones. The bottom line is: in general, unfortunately society is still predominantly run by men and rewards (e.g. financial and non-financial) much more the male gender in pretty much every context. It is truly an unfair game and, as a men, I...

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums and racing, for example, become long lasting experiences due to, among many factors, a carefully designed environment tailored to trigger human sensory receptors in order to trigger desired sensations. Understanding...