2017 has just started and it already promises to be a game changing year for the music industry. Why? Well, Sony Music will release its first album fully composed by Artificial Intelligence (AI). It will represent the start of the commercialization of music fully produced by software and, in face of Sony’s commitment to the project, it is expected to display great quality and...

So it seems like you’ve read my previous article on how to develop a fantastic marketing or management thesis idea, right? That is great. But perhaps now you have a clear idea of what to do for your research project but you don’t know exactly how to start your bachelor or masters thesis? No worries! We’ve got your back. Here are some (hopefully) useful tips to do a great job...

This article was updated on 07.10.2021. Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you already have an idea for the research project but you don’t know exactly how to structure it? Well, please don’t tell me you are sitting on your couch squeezing your brain hoping that some interesting and meaningful idea...

“Why shouldn’t people be able to teleport wherever they want?” elaborates Palmer Luckey in an interview with The Wall Street Journal (Wolfe, 2015). Obviously, teleportation is not meant in the literal sense of the word, but rather in terms of virtual reality (VR). Luckey is the founder of the VR company Oculus, sold to Mark Zuckerberg’s Facebook for more than $2 billion in March...

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): “The Golden Circle”.  The concept was initially conceived by Simon Sinek, a British author and consultant in the fields of leadership and management. What triggered Simon to conceive the concept were intriguing questions as...