Has the following scene ever happened to you? You are at home practicing a pentatonic scale on a Yamaha guitar. You’ve been working on it for an hour and you are clearly improving, clearly in the zone! Suddenly your mom arrives home from work. Then, she asks you a very tricky question: Do you want to know what happened to me at work today? You stop playing the guitar and...

*This article was updated on 16.12.2021. My friend, do you play guitar? No? (Honestly, what is happening to humanity…). Ok, but have you ever tried to learn? If you haven’t, I’ll tell you how it goes: The first six months are terrible! You will feel like the dumbest person on the planet as you try to move from a simple “G major” chord to an “A major” chord, then to a “D major”...

Let me guess:  You know what you will write about, you have mastered Chapter 1 (Introduction) but you don’t know how to move forward with your Chapter 2 (literature review)? Alright, alright… I feel your pain. But that’s why I’ve written down some recommendations that hopefully will be useful for you! INITIAL WARNING Look, I need to be honest with you here. Writing your...

So it seems like you’ve read my previous article on how to develop a fantastic marketing or management thesis idea, right? That is great. But perhaps now you have a clear idea of what to do for your research project but you don’t know exactly how to start your bachelor or masters thesis? No worries! We’ve got your back. Here are some (hopefully) useful tips to do a great job...

This article was updated on 07.10.2021. Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you already have an idea for the research project but you don’t know exactly how to structure it? Well, please don’t tell me you are sitting on your couch squeezing your brain hoping that some interesting and meaningful idea...