SPSS Tutorial #6: Conducting a One-Way ANOVA
Struggling to understand how to use SPSS for your analysis?
No worries my friend, my students have the exact same problem every semester.
So I decided...
SPSS Tutorial #4: Dependent Samples T-Test
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
SPSS Tutorial #7: Cronbach Alpha (Reliability test)
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...
SPSS Tutorial #5: Independent Samples T-Test
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
Measuring Consumer Perception? Use the Marketing Scales Handbook!
Marketing students and professionals, follow me here:
Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...