One of the most interesting experiences I had in 2019 was to be part of a jury for a competition involving use of artificial intelligence during music composition. Organized by “Wissenschaft Im Dialog” (a German organization based in Berlin that promotes science), the competition addressed a timely topic: the perception towards artificially composed music. Which is a...

Automation has reached creative industries, including music. Algorithms are now capable of understanding musical patterns, and composing original songs. However, music has always been an important tool for human expression of ideas and feelings, contemplation and wonder. Thus, how will listeners feel when this  beautiful human process is automated? In this report I address the...

I have always been a fan of technological innovation. And still am. Recently I have develop an special interest in artificial creativity. More specifically, towards the use of algorithms to develop creative solutions such as music and paintings. Furthermore, I have been discussing how it can affect the music industry and other creative industries. Undoubtedly there are many...

In the last months of 2018 I was invited to be one the speakers during the “2019 Deutscher Musikautorenpreis” in Berlin, at the Sony Center. It was a true honor and privilege. The event is organized by GEMA (Gesellschaft für musikalische Aufführungs und mechanische Vervielfältigungsrechte) a society responsible for collecting, preserving and defending the rights of...

Music has always played a pivotal role in advertising, as the association and conditioning between sound, image, content and brand is a powerful communication tool. Iconic jingles, ambient sounds or simple background melodies have long contributed to triggering the suitable emotional state in viewers while being informed about a particular offer. This represents an extremely...