Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great for it. Please do not judge). Imagine for a moment you are outside, looking around and observing others. Let us notice how they are dressed, the style of clothes they are wearing, the brands we can identify, their socialization behaviors with others, if...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state where life suddenly seems to have no purpose. But where does pleasure come from? What exactly makes us feel pleasure? Thousands of years of evolution have designed our brains and of many other species to be rewarded by behaviors that are...

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a beautiful song is indescribable. Moreover, we seek to engage during the act of listening to music. So we sing along, we dance and often, without hindrance, we open our arms and feel chills and goosebumps. Also when we find a song...

Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest on the topic here is a list of books I commonly recommend during my “Consumer Behavior” course at IUBH University of Applied Sciences or that for some reason have given me interesting insights. Before reading, please...

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you will be evaluated on is the credibility and suitability of your academic sources. What does this mean? It refers to where your theoretical foundation is coming from. If the works you are citing are credible enough for you to draw hypotheses,...