IBM SPSS Tutorial for Beginners: Complete Data Analysis Guide.

DON'T BE AFRAID OF STATISTICS!
I get it, statistics can be very intimidating. But trust me, it can be fun as well. I am someone who was not a fan, but had to learn by myself during my Masters and PhD. And you know what? I started to love statistics. So I started creating content about it not from a perspective of someone that is a master at it, but from someone that really struggled to learn and is now trying to make it easier for you.
Hope you will starting enjoying statistics like I did!
Francisco.
MELODY OF STATISTICS: A Practical guide.
Description
Table of Contents
The Melody of Statistics is a practical guide for students and researchers who need to run statistical tests without getting lost in menus they've never seen before. Co-authored with Silke Jütte, this SPSS Edition shows you how to conduct and interpret the statistical tests that come up constantly in marketing research and consumer psychology, t-tests, correlations, regressions, ANOVA, using IBM SPSS, the software most universities teach and most thesis supervisors expect to see in your output. No confusion over which menu hides which test, no output tables you can't make sense of. Just clear, step-by-step instructions on which test to run, exactly where to click to run it, and what the output actually means for your research question. This second edition has been updated with sharper examples and more guidance on interpreting results correctly, so you walk away from each chapter able to actually run the analysis and defend your output, not just recognize the test's name.
- Stop Crying Your Heart Out — Initial Considerations
- Ones and Zeros — Types of Quantitative Variables
- How Often — How to Conduct Descriptive Statistics
- Nothing Else Matters — Understanding Statistical Significance
- No Association — How to Conduct a Chi-Square Test
- Mutual Motion — How to Conduct a Correlation Test
- Predictable — How to Conduct a Regression Test
- Just the Two of Us — How to Conduct a t-Test
- Three Little Birds — How to Conduct an ANOVA
- Trust Me — How to Calculate Cronbach's Alpha (Reliability)
- We Are the Champions — The End
Description
Table of Contents
The Melody of Statistics is a practical guide for students and researchers who need to run statistical tests but don't want to wrestle with complicated software to do it. Co-authored with Silke Jütte, this Excel Edition shows you how to conduct and interpret the statistical tests that come up constantly in marketing research and consumer psychology, t-tests, correlations, regressions, ANOVA, using a tool you already have on your laptop. No SPSS license, no syntax, no steep learning curve. Just clear, step-by-step instructions on which test to run, how to run it in Excel, and what the output actually means for your research question. This second edition has been updated with sharper examples and more guidance on interpreting results correctly, so you walk away from each chapter able to actually use the test, not just recognize its name.
- Stop Crying Your Heart Out — Initial Considerations
- Ones and Zeros — Types of Quantitative Variables
- How Often — How to Conduct Descriptive Statistics
- Nothing Else Matters — Understanding Statistical Significance
- No Association — How to Conduct a Chi-Square Test
- Mutual Motion — How to Conduct a Correlation Test
- Predictable — How to Conduct a Regression Test
- Just the Two of Us — How to Conduct a t-Test
- Three Little Birds — How to Conduct an ANOVA
- Trust Me — How to Conduct a Cronbach Alpha Test
- We Are the Champions — The End
Description
Table of Contents
The Melody of Statistics is a practical guide for students and researchers who need to run statistical tests but don't want to lose weeks figuring out unfamiliar software syntax first. Co-authored with Silke Jütte, this SAS Edition shows you how to conduct and interpret the statistical tests that come up constantly in marketing research and consumer psychology, t-tests, correlations, regressions, ANOVA, using SAS, the software many universities and corporate research departments standardize on. No guesswork on syntax, no cryptic output you can't decode. Just clear, step-by-step instructions on which test to run, the exact SAS code to run it, and what the output actually means for your research question. This second edition has been updated with sharper examples and more guidance on interpreting results correctly, so you walk away from each chapter able to actually use the test and read your own output with confidence, not just recognize the procedure name.
- Stop Crying Your Heart Out — Initial Considerations
- Ones and Zeros — Types of Quantitative Variables
- How Often — How to Conduct Descriptive Statistics
- Nothing Else Matters — Understanding Statistical Significance
- No Association — How to Conduct a Chi-Square Test
- Mutual Motion — How to Conduct a Correlation Test
- Predictable — How to Conduct a Regression Test
- Just the Two of Us — How to Conduct a t-Test
- Three Little Birds — How to Conduct an ANOVA
- Trust Me — How to Conduct a Cronbach Alpha Test
- We Are the Champions — The End
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