Struggling to understand how to use SPSS for your analysis?
No worries my friend, my students have the exact same problem every semester.
So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss a ONE-WAY ANOVA.
What is a One-Way ANOVA?
A One-Way ANOVA (Analysis of Variance) is a test that allows us to identify differences between THREE OR MORE groups of means, when you have only ONE independent variable.
This is what the “One-Way” stands for: The number of independent variables involved.
- When you would like to compare the perception of consumers towards three or more brands/products to identify which brand/product is perceived most positively.
- When you compare the perception of consumers in three or more different cities. to identify if there are any statistical difference among them.
Also, do not forget to check other available resources on the statistics support section. There is more content available there to help you!
Here is the video with a step-by-step tutorial of how to conduct a One-Way ANOVA in SPSS:
Hope the tutorial was useful for you!
Here are my final recommendations:
- Andy Field is by the best author in statistics. If you are struggling, find his books!
- Download our SPSS guide with more information and hacks, that I developed for my course of Marketing Research.