Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS.
So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss the Independent Samples T-Test.
What is an Independent Samples T-Test?
It is a test that allows us to identify differences between TWO groups of means, when you have DIFFERENT participants in each group.
For example:
- When you would like to compare the perception of male and female consumers towards a brand or product.
- When you compare the perception of consumers in one city with the perception of consumers in another city.
In both examples, there are DIFFERENT participants in each group.
Got it?
Also, do not forget to check other available resources on the statistics support section. There is more content available there to help you!
Tutorial
Here is the video with a step-by-step tutorial of how to conduct an INDEPENDENT SAMPLES T-TEST in SPSS:
Conclusion
Hope the tutorial was useful for you!
Here are my final recommendations:
- Andy Field is by the best author in statistics. If you are struggling, find his books!
- Download our SPSS guide with more information and hacks, that I developed for my course of Marketing Research.
Turn it Up!
