Multiple sources have announced recently that Amazon has managed to secure a deal to broadcast the UEFA Champions League football tournament from 2021 onwards. From 2021 the tech giant will broadcast games taking place on Tuesday nights in the most important European market. And for marketers (or anyone else in the industry, really), this is huge news. I’d like to discuss the...

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums and racing, for example, become long lasting experiences due to, among many factors, a carefully designed environment tailored to trigger human sensory receptors in order to trigger desired sensations. Understanding...