Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or enhance) brand awareness. The hedonic environment and behaviors of festivals, combined with the values and behaviors associated with music, allows brands to effectively communicate and interact with fans while they are...

My friend, tell me something: Would you be able to have fun if you felt you were constantly being watched and monitored? Technology is advancing extremely fast and its applications to monitor people is growing exponentially. Currently, the Chinese government has implemented hundreds of thousands of surveillance cameras in train stations, urban centers and public spaces to track the...

How much do you love music? For me, it is impossible to describe to you how much I enjoy it. It is an intrinsic part of my life and also of who I am. It is part of my self-image, close related to my worldviews and even political opinions. When I think of music, normally comes my mind artists that I truly admire and respect: Bob Dylan, The Beatles, Nina Simone, Beethoven and many...