My friend, are you developing a marketing research and need to find some helpful sources? Well, this is your lucky day because you have found the right link. I have developed here a list with suggestions of based on over ten years of developing and teaching marketing research. Please note: This is not a definite list. These are simply publications that I personally find useful and...

Here we go for another SPSS tutorial, this time to show you a new test: Chi-Square. Chi-Square is a test of association between two categorical variables. It does NOT explain causality, but it allows the determination if there is an association among the two (or more) categorical variables. For this reason, Chi-Square is a very common test used in marketing. For example, when...

Often complaint of students complain that it is impossible to make good graphs with SPSS. And to be honest, I agree. There are many limitations to making graphs in SPSS. And this is why usually I always develop my graphs for research papers, theses (when I did my PhD) in Excel. Every time when you run a statistical test in SPSS, a new window appears with of your results. This is...

Empowering and allowing people to pursue their own ideas is something that very few companies do. And creating a space for any individual to freely showcase their imagination and talent is extremely rare. But Google is an exception. Initially named “Google Chrome Experiments” (www.chromeexperiments.com) and launched in 2009, the project was simply space for web...

Are you new to SPSS and you need to start working with it? Every semester I have students that work with SPSS for the first time while writing research papers or developing different research projects. And usually the questions are always the same: How does the software work? Where do I include my data? Where should I create variables? In the tutorial below I provide a basic...