How happy are you with the life you have? How satisfied are you with the latest album of your favorite band? What is your general attitude toward your current government? How frequently do you have negative thoughts? Regardless if in psychology, marketing or simply life in general, it is difficult for us to express with precision how we think about abstract concepts, ideas,...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state where life suddenly seems to have no purpose. But where does pleasure come from? What exactly makes us feel pleasure? Thousands of years of evolution have designed our brains and of many other species to be rewarded by behaviors that are...

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor resources has left countries and governments with no choice but to impose social isolation, quarantines and lock-downs. These are decisive measures determined by the World Health Organization with the aim...

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or enhance) brand awareness. The hedonic environment and behaviors of festivals, combined with the values and behaviors associated with music, allows brands to effectively communicate and interact with fans while they are...

This article is a partnership with BachelorPrint.de. The joy of every student is completing his or her research paper. Be it a degree or a class project, the result should be presentable. Therefore its presentation is significant to the overall grade, hence the person or firm offering the thesis printing and binding services should be credible, effective and on time. Before...