For me, one of the wonderful aspects of listening to a song or album, is to imagine how the artist visualized or intended that piece of work to be. From imagination to reality, there is a long road. The artist undergoes a thorough process of composing, producing, mixing and mastering, in order to reach the final version of a tune that everyone will listen. Thus, it is a long...

In recent years, during live experiences, we have witnessed an incredible increase on the application of a fascinating technology: Holograms. Among many applications, holograms enable 3D projections of artists that have passed away, live interactions between living and dead artists and even of fictitious characters. For example, Whitney Houston was recently seen on a live concert,...

Brand Personality The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate a company’s values, culture, quality of their products and much more. It is therefore built to portray the way how the company wishes to be perceived by their target audience and the general population....

2020 was a year like no other. No doubt about it. Nevertheless, there were also inspiring news and events, which triggered our curiosity and helped us forget some of societal challenges. One of them was the birth of AIMC, or the “AI Music Creativity Conference“. The conference was organized to combine two previously existing, and somewhat overlapping events: The...

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with same motivations. Depending on the situation and perspective, we can be many. And we tend to have a clear sense, notion or concepts of each these versions of ourselves, which are named: self-concepts (defined by Rosenberg in 1979 as “the...