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Education and research on the intersection of marketing, artificial creativity and consumer psychology.

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    October 20, 2018Research SupportBY Prof. Dr. Clare Hindley

    Academic Writing: Why Follow a Documentation Style?

    APA, MLA, Harvard…. If one thing can be guaranteed to drive students crazy, it is the demand that they follow an internationally recognized documentation style. To ward off the eternal ‘Do we really...
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    November 11, 2018Student TalkBY Prof. Dr. Francisco Tigre Moura

    Katharina Pantle: Cancer, Work Environment and Happiness

    Student Talk is a series of interviews with students that have developed their thesis under my supervision at IUBH University of Applied Sciences on projects we have designed for MusicStats.org and...
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    November 11, 2018Student TalkBY Prof. Dr. Francisco Tigre Moura

    Christina Nobis: Virtual Reality and Travelers’ Decision-Making Process

    Student Talk is a series of interviews with students that have developed their thesis under my supervision at IUBH University of Applied Sciences on projects we have designed for MusicStats.org and...
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    November 11, 2018Student TalkBY Prof. Dr. Francisco Tigre Moura

    Laura-Maria Schober: Artificial Intelligence in the Fashion Industry

    Student Talk is a series of interviews with students that have developed their thesis under my supervision at IUBH University of Applied Sciences on projects we have designed for MusicStats.org and...
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    November 15, 2018Artificial CreativityMarketing and BehaviourBY Prof. Dr. Francisco Tigre Moura

    Music and Human Emotions: Why AI and Biotechnology Are Perfect Partners

    Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours. There I witnessed a pattern common in parties: sometimes the...
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    Creativity
    November 15, 2018Artificial CreativitySources and ReferencesBY Prof. Dr. Francisco Tigre Moura

    Artificial Creativity: List of Selected Scientific Publications (2018-2001)

    Artificial creativity is an exciting and timely topic. It is currently being studies by academics from various areas, such as marketing, computer science, psychology, design, finance, medicine and...
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    Statistics
    November 16, 2018Research SupportStatisticsBY Prof. Dr. Francisco Tigre Moura

    SPSS Tutorial #8: Correlation

    Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS. So I decided to develop a...
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