Empowering and allowing people to pursue their own ideas is something that very few companies do. And creating a space for any individual to freely showcase their imagination and talent is extremely...

Often complaint of students complain that it is impossible to make good graphs with SPSS. And to be honest, I agree. There are many limitations to making graphs in SPSS. And this is why usually I...

Here we go for another SPSS tutorial, this time to show you a new test: Chi-Square. Chi-Square is a test of association between two categorical variables. It does NOT explain causality, but it allows...

Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest on the topic here is a list of books I...

For some reason people have sleepless nights worrying if they’ll fail their thesis for plagiarism. So let’s have a look if you really can plagiarize without knowing it and what you can do to be sure...

My friend, are you developing a marketing research and need to find some helpful sources? Well, this is your lucky day because you have found the right link. I have developed here a list with...

Yippee you’ve done it. Just need to write the conclusion, won’t take 2 minutes, just repeat the preceding X number of pages in short form, try not to sound exactly like the data analysis and results,...