Music has always played a pivotal role in advertising, as the association and conditioning between sound, image, content and brand is a powerful communication tool. Iconic jingles, ambient sounds or simple background melodies have long contributed to triggering the suitable emotional state in viewers while being informed about a particular offer. This represents an extremely...

You probably heard many times the following argument: Artificial Intelligence (AI) will take over non-appealing repetitive jobs that humans do not want to do. This way, humans will spend their time doing creative tasks, such as composing art and music. Correct? Well, think again. Since the late seventies, researchers have developed algorithms capable of compositing extraordinary...

My friend, tell me something: Would you be able to have fun if you felt you were constantly being watched and monitored? Technology is advancing extremely fast and its applications to monitor people is growing exponentially. Currently, the Chinese government has implemented hundreds of thousands of surveillance cameras in train stations, urban centers and public spaces to track the...

David Cope is a genius. Born in 1941 in San Francisco (USA), he developed an extraordinary career as a musician, researcher, composer, author, software engineer and lecturer at USCS (University of California, Santa Cruz). Furthermore, in my view, David Cope is the greatest contributor to the advancement of artificially composed music. All companies and researchers that currently...

Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours. There I witnessed a pattern common in parties: sometimes the DJ played songs that made almost everyone get up and dance, and other times he played songs that made everyone get back to their seats. They were all famous and successful songs. The...