My friend, tell me something: Would you be able to have fun if you felt you were constantly being watched and monitored? Technology is advancing extremely fast and its applications to monitor people is growing exponentially. Currently, the Chinese government has implemented hundreds of thousands of surveillance cameras in train stations, urban centers and public spaces to track the...

Let’s face it: Internet addiction is completely out of control. Recent studies have revealed the obvious and made a clear link between smartphone usage and internet addiction. Essentially, it comes down to the fact that this behavior and exposure to new content (which not necessarily means relevant content) triggers our brains to produce a neurotransmitter named dopamine. As...

I guess you would agree: Virtual Reality (VR) is an extraordinary technology. VR enables an incredible sensation of telepresence, allowing users to make more accurate decisions as consumers and have unique experiences, such as time travel. However, how many people do you actually know that owns a VR device? Every semester I ask my students, assuming that a younger generation would...

We always have had the desire to go back in time and experience moments of the past. Well, virtual reality (VR) now allows us to live this dream. A number of start-ups have invested in this concept in order to provide a new type of experience for consumers. A few examples include the Digital Devotion Group and TIMELOOPER. Both companies have developed content to portray specific...

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums and racing, for example, become long lasting experiences due to, among many factors, a carefully designed environment tailored to trigger human sensory receptors in order to trigger desired sensations. Understanding...