Are you new to SPSS and you need to start working with it? Every semester I have students that work with SPSS for the first time while writing research papers or developing different research projects. And usually the questions are always the same: How does the software work? Where do I include my data? Where should I create variables? In the tutorial below I provide a basic...

Struggling to understand how to use SPSS for your analysis? No worries my friend, my students have the exact same problem every semester. So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss a ONE-WAY ANOVA. What is a One-Way ANOVA? A One-Way ANOVA (Analysis of Variance) is a test that allows us to identify differences between...

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS. So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss the Dependent Samples T-Test (Also called Paired Samples T-Test). What is a Dependent Samples T-Test?...

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant’s perceptions, you should use the marketing handbook of scales. In this previous article I explained how the handbook works and how the scales are structured. And after you have used them, there is something very important to calculate: its...

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS. So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss the Independent Samples T-Test. What is an Independent Samples T-Test? It is a test that allows us to...