01
YOUTUBE SERIES
A new series describing key concepts related to consumer psychology, and showcasing a brand. All with plenty of examples in a conversation-like style.
02
BLOG POSTS
Several posts describing key consumer behaviour concepts, interesting cases, and activities related to Live Innovation.
03
RESEARCH REPORTS
Reports regarding fan behaviour in music and in sports and that detail attitudes, behaviours and intentions of consumers.
YOUTUBE CHANNEL
Consumer Psychology Explained: How Brands Influence Behavior
Human Psychology Is Fascinating!
Consumer behaviour and psychology has always been one of my favourite courses to teach. There is so much to talk about, and it normally triggers so many interesting debates. I hope to share some thoughts here on key concepts and help you develop your interest for this great field of study.
Francisco.
BLOG
Consumer Psychology: Latest posts.
