Artificial CreativityMarketing and Behaviour
We are thrilled to announce the release of the Live AM: Artist Monitor 2024 report. This year’s study provides an in-depth analysis of the attitudes and behaviors of film and media music professionals towards artificial intelligence (AI). Developed in collaboration with Michael P. Aust of SOUNDTRACK_COLOGNE, this report offers insights that are relevant for understanding the current and future impact of AI on the music industry from the perspectives of professionals in media and film.
The data for the 2024 edition of the Live AM: Artist Monitor was collected online between February and June 2024. Utilizing non-probability sampling techniques, specifically convenience and snowball sampling, the survey reached a broad range of music professionals and academics over the age of 18. A total of 222 respondents participated in the survey, with a final valid sample of 163 respondents used for analysis. Importantly, the study was only possible due to a collaboration with the following partners which provided valuable feedback to the questions and shared the survey through their networks:
The respondents of the survey were predominantly male (76.1%), aged between 18 and 47 years. The majority were based in Germany (55.5%), with additional representation from Switzerland, France, the UK, the USA, and other countries. The respondents also had diverse levels of experience in the music industry, with most having 5-10 years of experience, and 88% worked as composers. They worked across various sectors including cinema, TV and streaming series, production music, gaming, advertising, and theatre.
To downlaod the report, simply click HERE or on the image below.
Perceptions Towards AI in the Music Industry
The 2024 Live AM: Artist Monitor reveals that a significant number of music professionals identify as beginners or advanced beginners in their knowledge and use of AI tools. This lack of familiarity is paired with considerable concerns about AI’s potential to devalue music as an art form and replace human composers. Additionally, professionals are worried about how AI might alter revenue distribution within the industry. These findings highlight a critical need for education and resources to help music professionals navigate and utilize AI technologies effectively.
Copyrights and Legislation in the Age of AI
One of the most important findings of the report is the low awareness among music professionals about the actions taken by political parties and organizations to protect composers’ rights. Many respondents are unaware of the AI Act and other legislative measures designed to safeguard their interests. This lack of awareness highlights the urgent need for better communication and advocacy from industry bodies and policymakers. Music professionals must be informed and supported to ensure their rights and intellectual property are protected in an AI-driven landscape.
Co-Creation with AI Tools
The adoption of AI tools among music professionals remains low, with many expressing reluctance to integrate these tools into their creative processes. The report indicates a strong belief that AI-generated music is less meaningful than human-created music, and using AI tools does not significantly enhance creativity or productivity. These findings suggest a pervasive skepticism about the value of AI in creative endeavors. To address this, there needs to be a balanced approach that respects the artistic integrity of human creators while exploring the complementary potential of AI.
Employability and AI: Concerns and Opportunities
AI’s impact on employability within the music industry is a major concern. While there is an acknowledgment of the need to develop new AI-related skills, many music professionals fear job loss and the diminishing relevance of their traditional roles. The survey results show a general sense of demotivation due to the AI revolution, coupled with concerns about fewer job opportunities and a reduction in the value of their work. However, some professionals also recognize that adapting to AI could open new and interesting job opportunities in the future.
Finally, despite the significant concerns and skepticism, there is an underlying recognition of the need to adapt and embrace new technologies. The findings emphasize the importance of ongoing education, improved communication from industry bodies, and the development of AI tools that complement human creativity rather than replace it.
For those interested in a detailed exploration of these findings, the full report is available for download. By understanding the current landscape and addressing the concerns of music professionals, we can better navigate the integration of AI in the music industry and ensure it enhances rather than diminishes the creative process.
In case you have not yet, download the full Live AM: Artist Monitor 2024 report here.
For more information, visit LiveInnovation.org/artist-monitor.
