The second edition of the Fan Monitor addresses issues such as: consumers’ purchase intention and general perceptions towards live events, questions regarding society and environment (e.g. climate change, political divide, sustainability) and the role of the industry in such issues. Also, it measures perceptions towards technology innovations (e.g. facial recognition, artificial intelligence and virtual reality) in live experiences.
As in the first edition, the monitor will contrast responses of music fans in Germany and Scotland. The report, to be published in December 2021, will provide insights on discrepancies and synergies among music fans in both countries.