Despite new innovative ways of gathering consumer data, ranging from neuro-scanning to geo-tracking, surveys (online or paper based) are still a popular way of “measuring the temperature” of the market to identify how consumers feel about products, services, brands and more. They are accessible to any business, respondents are used to them and there many free platforms...

In this article I present a selection of publications discussing the link between MUSIC and ADVERTISING. To facilitate the review, I have separated the publications into three periods: 2018-2008; 2007-1997; 1996-1990. The list involves mostly scientific articles from highly ranked journals, conference papers and books. PLEASE NOTE: This is not a definite list. It is based on my...

Artificial creativity is an exciting and timely topic. It is currently being studies by academics from various areas, such as marketing, computer science, psychology, design, finance, medicine and many more. The applications of artificial creativity rage from music, to the stock market, product development, literature, and even education. Here, I present a selection of publications...

Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest on the topic here is a list of books I commonly recommend during my “Consumer Behavior” course at IUBH University of Applied Sciences or that for some reason have given me interesting insights. Before reading, please...

Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy. The news came as an immense surprise for multiple reasons, but the main one was: Gibson has been a global guitar  manufacturer for over 100 years. It has gone through generations, became iconic due to its presence in important moments in history and was...