How virtual is your reality? Virtual Reality (VR) is changing considerably the way we feel experiences. VR applications encompass areas such as cinema, live sports and music concerts. In order to boost your interest and familiarity on the topic, I have selected what I believe to be the most inspiring TED talks on virtual reality. Hope they inspire you! 1. Chris Milk: How virtual...

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I’ve developed a list of 24 YouTube channels with content that I consider to be relevant for anyone interested in marketing. They are organized into four categories: a. Business; b. Innovation; c. Science; and d. Entertainment/World News. As a marketing enthusiast you...

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged, with a substantial amount of consumers shifting back to a tangible form of consumption. For example, recently the musician Liam Gallagher launched his most recent album titled “As You...

STUDENTS’ FEAR OF STATISTICS Every year, every semester, in almost all universities across the world a same phenomenon happens: Students panic when hearing they will need to study or use“STATISTICS”. It seems like the word “STATISTICS” represents an unachievable goal, a certainty of panic and dissolution. Many students give up on the race even before starting to run. The same...

Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of buyers and subjective attributions. For example, on a super interesting study published in 2016 at the Journal “Psychology of Aesthetics, Creativity, and the Arts”, researchers revealed that the reputation of a gallery,...