Have you ever attended a marketing conference? In case you have not, you should. They can be an incredible experience. Conferences represent the main opportunity for students (of all levels: Bachelors, Masters and PhD), academics, professionals to meet, network and discuss ideas. There are usually three main areas on a conference: 1. Research presentations: Students, academics and...

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you will be evaluated on is the credibility and suitability of your academic sources. What does this mean? It refers to where your theoretical foundation is coming from. If the works you are citing are credible enough for you to draw hypotheses,...

Marketing students and professionals, follow me here: Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever and the doctor measures your body temperature, but he is unsure his thermometer is working properly. Would you use the results to define if you should take antibiotics? Probably NOT. Why? Because the results are probably not valid, as...

One frequent comment I hear from students is: “I need to start writing my thesis, but I have no clue how to begin”. As Hans Rosling would say (If you don’t know who he is, make sure to read about the wonderful GapMinder project he developed): Don’t Panic! Let me take you step-by-step through what you should do to succeed, write an amazing thesis, “blow your supervisors mind away”,...

Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time? Listen to podcasts! I have gathered a few interesting podcasts that can help you achieve exactly that.  Podcasts are an interesting and fun way of learning. In case you are a busy worker with not much time to catch up with recent topics or to...