It has been six months since March 2020, when the Covid-19 crisis changed the way humans live and interact. Entire countries have gone under strict lockdown, face masks were introduced and social distancing became the a behavioral norm. Furthermore, the crisis created numerous economic challenges. Various industry sectors have been deeply impacted and will require a considerable...

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or enhance) brand awareness. The hedonic environment and behaviors of festivals, combined with the values and behaviors associated with music, allows brands to effectively communicate and interact with fans while they are...

Marketing students often ask me: Which industry events should we visit? What are the most relevant marketing and technology innovation events taking place in Germany? After having heard these questions a few times, I’ve decided to put down a list of marketing and tech innovation events that will take place in Germany in 2020, separated by month. I’ve selected these...

Multiple sources have announced recently that Amazon has managed to secure a deal to broadcast the UEFA Champions League football tournament from 2021 onwards. From 2021 the tech giant will broadcast games taking place on Tuesday nights in the most important European market. And for marketers (or anyone else in the industry, really), this is huge news. I’d like to discuss the...

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a beautiful song is indescribable. Moreover, we seek to engage during the act of listening to music. So we sing along, we dance and often, without hindrance, we open our arms and feel chills and goosebumps. Also when we find a song...